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T20

Retail Planning

Retail Planning: 6 courses and 28 lessons on ATMA. Every lesson is free to read, with an Excel template for each course.

T20-C01 Retail Maths

  1. The core retail maths every buyer and planner uses every day
  2. Calculating sell-through and stock cover from real sales
  3. Calculating markup, margin and average selling price together
  4. Calculating a season's own like-for-like growth
  5. Building a complete retail maths reference sheet

T20-C02 Open-to-Buy and WSSI

  1. What open-to-buy actually controls and why it is set before styles are chosen
  2. Building a weekly sales, stock and intake plan from a season's own targets
  3. Adjusting an open-to-buy plan when actual sales beat or miss forecast
  4. Committing new stock against open-to-buy without overbuying
  5. Building a complete open-to-buy and WSSI worksheet

T20-C03 Forecasting and Phasing

  1. Forecasting a style's own sales from history, not guesswork
  2. Phasing a forecast across weeks to match a real selling pattern
  3. Adjusting a forecast once real sales data starts coming in
  4. The real cost of a forecast that is wrong in either direction
  5. Building a complete forecasting and phasing worksheet

T20-C04 Markdown, Promotion and Terminal Stock

  1. Deciding when a style needs its first markdown
  2. Planning a promotion without damaging full-price sales
  3. Reading terminal stock and what it says about a season's own planning
  4. Recovering value from stock that did not sell as planned
  5. Building a complete markdown and terminal stock worksheet

T20-C05 Pricing and Profitability

  1. Setting an initial retail price that supports the season's own margin target
  2. The trade-off between price, volume and total profit
  3. Pricing a private-label style against a comparable branded style
  4. Building a complete pricing and profitability worksheet

T20-C06 Retail Planning Systems and KPIs

  1. What a retail planning system actually tracks beyond a spreadsheet
  2. The core KPIs a retail planner reviews every week
  3. Checking the data behind a retail planning report before trusting it
  4. Building a complete retail planning KPI worksheet

Every lesson is free to read.

Start with the first lesson Course map

‹ Previous track: Retail Buying and Brand Management — MTS · Next track: Allocation, Replenishment and Inventory › · All tracks