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T19

Retail Buying and Brand Management — MTS

Retail Buying and Brand Management — MTS: 6 courses and 28 lessons on ATMA. Every lesson is free to read, with an Excel template for each course.

T19-C01 How Retail Makes Money

  1. How a retailer's own margin differs from a factory's own margin
  2. Markup, margin and the retail price ladder
  3. Why a retailer plans open-to-buy before it plans a single style
  4. Markdown, promotion and the real cost of unsold stock
  5. Building a complete retail profitability worksheet

T19-C02 Range and Assortment Planning

  1. Building a range plan from a store's own customer and space
  2. Balancing core, fashion and basic styles in one assortment
  3. Setting quantities per style, colour and size across a range
  4. Phasing a range's own delivery across a selling season
  5. Building a complete range and assortment plan

T19-C03 Retail Critical Path

  1. What a retail critical path adds to a factory's own production plan
  2. Working backward from an in-store date to a factory's own cut date
  3. Managing a critical path across many styles from many factories at once
  4. Flagging a delay before it reaches the shop floor
  5. Building a complete retail critical path tracker

T19-C04 Sourcing and Negotiating as a Buyer

  1. What a retail buyer looks for beyond the lowest price
  2. Preparing for a price negotiation with real facts, not just pressure
  3. Splitting an order across factories without losing consistency
  4. Negotiating terms beyond price: payment, lead time and minimums
  5. Building a complete supplier negotiation worksheet

T19-C05 Customer, Trend and Competitor Analysis

  1. Reading a retailer's own sales history to understand its customer
  2. Spotting a genuine trend versus a short-lived spike
  3. Studying a competitor's own range without copying it
  4. Building a complete customer, trend and competitor analysis worksheet

T19-C06 Private Label and Own-Brand Development

  1. What private label changes about a retailer's own role: from reselling a brand to owning the spec
  2. Developing a private-label style from brief to first sample
  3. Protecting a private-label style's own quality and consistency across repeat orders
  4. Building a complete private-label development tracker

Every lesson is free to read.

Start with the first lesson Course map

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