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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Store brand?

The retailer's own brand name, used on private-label products it commissions rather than on products it buys from outside brands.

This term in other languages

Arabicعلامة المتجر الخاصة
FrenchMarque du distributeur
TurkishMağaza markası

Learn it in the lesson

The main ways an apparel business reaches its customer

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