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ATMA Apparel & Textile Merchandising Academy

Glossary

What is E-commerce?

Selling through a website or app rather than, or as well as, a physical shop; a channel that wholesale, private label and own-brand businesses can all use.

This term in other languages

Arabicالتجارة الإلكترونية
FrenchCommerce électronique
TurkishE-ticaret

Learn it in the lesson

The main ways an apparel business reaches its customer

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