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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Own brand (vertical retail)?

A company designs, brands and sells through its own shops or site, with no separate retailer in between.

This term in other languages

Arabicالعلامة التجارية الخاصة (بيع تجزئة عمودي)
FrenchMarque propre (détail vertical)
TurkishKendi markası (dikey perakende)

Learn it in the lesson

The main ways an apparel business reaches its customer

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