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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Private label?

A retailer commissions a factory to make a product to its own specification, sold under the retailer's own store brand.

This term in other languages

Arabicالعلامة الخاصة
FrenchMarque de distributeur
TurkishÖzel marka

Learn it in the lesson

The main ways an apparel business reaches its customer

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