T23

E-commerce and Digital Merchandising

E-commerce and Digital Merchandising: 4 courses and 20 lessons on ATMA. Every lesson is free to read, with an Excel template for each course.

T23-C01 E-commerce Merchandising

1. What e-commerce merchandising decides that a physical store's own layout does not
2. Writing a product page that answers a customer's question before they ask it
3. Deciding which styles earn a homepage's own top navigation and featured space
4. Building a category page that guides a browsing customer toward a decision
5. Building a complete e-commerce merchandising checklist for one online store

T23-C02 Digital Analytics and Testing

1. Reading a product page's own conversion rate before changing anything on it
2. Setting up an A/B test that actually isolates one variable
3. Calculating whether a test's own result is a real difference or ordinary noise
4. Diagnosing a high-traffic, low-conversion page before assuming the product is at fault
5. Building a complete digital analytics and testing worksheet

T23-C03 Marketplaces and Social Commerce

1. Deciding which styles to list on a third-party marketplace without undercutting your own store
2. Pricing a marketplace listing once its own commission and fees are counted
3. Deciding whether a social commerce channel fits a style's own price point and story
4. Protecting a brand's own presentation on a channel you do not fully control
5. Building a complete marketplace and social-channel decision tool

T23-C04 Customer Data, CRM and Loyalty

1. What customer data a retailer actually needs before building a loyalty programme
2. Segmenting customers by real purchase behaviour, not by guesswork
3. Calculating the value of a repeat customer against the cost of acquiring a new one
4. Deciding when a loyalty reward actually changes a customer's own behaviour
5. Building a complete customer data and loyalty worksheet

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