T22

Visual Merchandising

Visual Merchandising: 4 courses and 20 lessons on ATMA. Every lesson is free to read, with an Excel template for each course.

T22-C01 Understand Visual Merchandising

1. What visual merchandising decides that a store's own stock plan does not
2. Reading a store window as the first sale a customer never has to ask for
3. Guiding a customer's own path through a store with fixtures and sightlines
4. Using colour and story to group styles a customer would not otherwise connect
5. Building a complete visual merchandising checklist for one store

T22-C02 Product Placement and Grouping

1. Deciding which styles earn a store's own eye-level and entry-point space
2. Grouping styles by outfit, not by delivery date or supplier
3. Placing a private-label style next to a branded style without undermining either
4. Refreshing a display before it goes stale in a customer's own eyes
5. Building a complete product placement and grouping checklist

T22-C03 Space Planning and Store Layout

1. Allocating a store's own floor space by category sales, not by habit
2. Setting a fixture plan that matches a store's own real customer flow
3. Calculating sales per square metre to judge whether a layout is earning its space
4. Adjusting a store's own layout for a season change without a full reset
5. Building a complete space planning and store layout worksheet

T22-C04 Build, Measure and Improve Displays

1. Building a display from a brief without losing its original idea
2. Measuring whether a display actually moved units, not just looked good
3. Deciding whether to extend, adjust, or remove a display based on its own results
4. Comparing two competing display ideas with the same style before committing
5. Building a complete display-performance tracker

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