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ATMA Apparel & Textile Merchandising Academy

Glossary

What is One-off cause?

A specific, identifiable event, such as a single promotion or a single social-media moment, that can explain a temporary change in sales on its own.

This term in other languages

Arabicسبب لمرة واحدة
FrenchCause ponctuelle
TurkishTek seferlik neden

Learn it in the lesson

Spotting a genuine trend versus a short-lived spike

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