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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Genuine trend?

A rise or fall in sales that continues across several separate weeks and is not explained by a single one-off event.

This term in other languages

Arabicاتجاه حقيقي
FrenchTendance réelle
TurkishGerçek eğilim

Learn it in the lesson

Spotting a genuine trend versus a short-lived spike

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