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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Product brief?

A customer's description of a product's requirements, such as season, care, price point and look, often written without naming a fibre.

This term in other languages

Arabicإحاطة المنتج
FrenchCahier des charges du produit
TurkishÜrün brifi

Learn it in the lesson

Choosing a natural fibre for a garment: matching fibre properties to the product

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