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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Price architecture?

How a range's styles are spread across different price points, from entry-level to premium.

This term in other languages

Arabicهيكل الأسعار
FrenchArchitecture des prix
TurkishFiyat mimarisi

Learn it in the lesson

Studying a competitor's own range without copying it

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