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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Hybrid selling model?

A brand that sells through more than one route to market at once, for example wholesale and its own direct retail, often at different prices.

This term in other languages

Arabicنموذج بيع مختلط
FrenchModèle de vente hybride
TurkishKarma satış modeli

Learn it in the lesson

Wholesale vs direct retail: how the same product reaches two different price points

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