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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Developed range?

A product a factory designs on its own initiative, then offers to more than one retailer to relabel as that retailer's private label.

This term in other languages

Arabicتشكيلة مطوَّرة من المصنع
FrenchCollection développée par l'usine
TurkishFabrikanın geliştirdiği koleksiyon

Learn it in the lesson

Private label vs own brand: who owns the design and who carries the unsold stock

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