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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Customer profile?

A description of who a store actually serves, used to decide what a range should include before any style is chosen.

This term in other languages

Arabicملف العميل
FrenchProfil client
TurkishMüşteri profili

Learn it in the lesson

Building a range plan from a store's own customer and space

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