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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Customer acquisition cost?

The average marketing spend a retailer must make to win one new customer, calculated from total marketing spend divided by new customers won.,T23-C04

This term in other languages

Arabicتكلفة اكتساب العميل
FrenchCoût d'acquisition client
TurkishMüşteri edinme maliyeti

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