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ATMA Apparel & Textile Merchandising Academy

Glossary

What is Cannibalisation?

One style's sales coming at the direct expense of a second style's sales, rather than adding new sales to the store overall.,T22-C02

This term in other languages

Arabicأكل الحصة السوقية الداخلي
FrenchCannibalisation
Turkishİç yamyamlaşma

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